Guayaki
Announces Traditional Yerba Mate Tea Bags
The Energy,
Nutrition and Flavor of Organic Rainforest
Yerba Mate in its Purest Form
Sebastopol,
California (January 25, 2007)
- Guayakí (Gwy-uh-KEE) has announced
a new addition to its line of premium
organic yerba mate beverages. Traditional
Yerba Mate Tea Bags, offered with a SRP
of $6.95, are lodged in a convenient gold
box that contains 25 individually wrapped
bags of Guayaki's premium traditional-style
organic yerba mate (mah-tay). Guayakí
Traditional Yerba Mate is a nourishing,
naturally-caffeinated beverage that boosts
physical energy and stimulates mental
clarity.
Ancient Beverage - New Tea Bags
Guayakí Traditional Yerba Mate
Tea Bags celebrate the rich heritage of
organic yerba mate in South America.
Sustainably harvested in the thriving
rainforest, the leaves of the shade grown
yerba mate trees that are used in the
Traditional Yerba Mate Tea Bags are dark,
emerald green and teeming with nutrients
and flavor. Centuries ago, the indigenous
people of the South American rainforests
discovered that the leaves of the yerba
mate tree boosted and sustained their
energy. The plant became a staple
of their diet and the base ingredient
of their herbal medicine. These
days, yerba mate outsells coffee at least
6-to-1 in Argentina, Paraguay and southern
Brazil where people from all walks of
life enjoy it as a daily tonic and ritual
of friendship.
The Stimulating Drink in the Healthy
Beverage Category
"The unique combination of robust
nutrition and balanced stimulation make
Guayakí Yerba Mate the healthiest
source of energy on the planet,"
says Guayaki co-founder David Karr.
Yerba mate contains 196 active compounds
including 24 vitamins and minerals, 15
amino acids, 11 polyphenols (powerful
antioxidants) and saponins (phytochemicals
that bolster the immune system).
When grown in the natural rainforest like
Guayakí's Traditional Yerba Mate,
it has higher antioxidant levels than
Green tea and blueberries.
Although Traditional Yerba Mate Tea Bags
have caffeine comparable to coffee and
energy drinks, the caffeine buzz is balanced
by mate's content of theobromine - which
is the euphoriant in chocolate, another
stimulant named theophylline that is found
in Green tea, and pantothenic acid - which
prevents over stimulation of the nervous
system. Yerba mate is also a rich
source of magnesium, which has been proven
to ease anxiety.
Leading Coffee Company Promotes
Guayakí Yerba Mate as a 'Healthy
Energy' Alternative
Yerba mate is one of the hottest food
and beverage trends in North America.
Guayakí announced a groundbreaking
partnership earlier this month with Tully's
Coffee, one of the nation's leading specialty
coffee companies. Guayakí
Yerba Mate drink recipes and a full line
of Guayakí products, including
the new box of Traditional Tea Bags, will
be promoted as a 'healthy energy' alternative
at their cafes throughout the Pacific
Northwest. (see www.tullys.com)
Market-Driven-Restoration Business
Model is Protecting Rainforests
More than a decade ago, Cal Poly students
Alex Pryor and David Karr dreamed up a
plan to help save the rainforests of South
America. Vast areas of rainforest
were being clear-cut for timber and to
create cattle pastures and mono-agriculture
sun plantations. To help counter
this rainforest crisis they created Guayaki
Sustainable Rainforest Products, an award-winning
company that is guided by a business model
they call Market Driven Restoration.
Guayakí serves as a bridge linking
consumer purchases of healthy yerba mate
products in North America with indigenous
communities engaged in sustainable agriculture
and reforestation projects in Argentina,
Paraguay, and Brazil. Each person
that drinks two servings per day of Guayakí
Yerba Mate helps protect approximately
one acre of rainforest every year.
"Guayakí is proving that profitable
business can go hand-in-hand with rainforest
protection and they are inspiring a new
generation of eco-entrepreneurs,"
says Michael Brune, Executive Director
of the Rainforest Action Network, a non-profit
that protects the forests and their inhabitants
through education, grassroots organizing,
and non-violent direct action. The
Atlantic Forest of Paraguay, Argentina
and Brazil, is one of the world's top
5 biodiversity hotspots and one of South
America's highest priority sites for bird
conservation. "A century ago,
most of the Atlantic Forest was intact.
Today, less than 5% of the forest is left
and creative new approaches are needed
to halt the destruction and to turn the
tide by employing reforestation techniques,"
says Brune.
The product in the Traditional Yerba Mate
Tea Bags is grown in the natural rainforest
where shade from the upper canopy of towering
hardwood trees above protects the leaves
from direct sunlight, which can cause
bitterness. Guayakí harvesters,
whom are paid a fair wage well above regular
mate prices, handpick only the most tender
mate leaves and stems to ensure that only
the finest premium yerba mate is sourced.
Traditional Meets Modern - New
Hi-Tech Tea Bags Deliver Full Potency
Since exposure to air, light and humidity
can impact the medicinal quality of cut
and dried tea and herbs, each Guayakí
tea bag is individually wrapped and sealed
to ensure fresh flavor and preserve the
potency. The "flow-through"
technology of the tea bags themselves
maximizes brewing yield, flavor and potency.
Guayakí's logo bag tag strings
provide for dunking and easy extraction
after steeping - in hot or cold water.
The eco-friendly filter paper for the
tea bag is made of biodegradable unbleached
Manila hemp and unbleached wood pulp.
The many panels on the inside and outside
of the new tea box offer abundant space
to communicate health and nutrition information,
and Guayakí's award-winning mission.
A perforated bottom entry to the box allows
tea bags to drop down and out for organized
self service for home or food service
use. The material used for the box
is 100% recycled paper
with at least 55% verified post-consumer
waste.
In addition to the new Traditional Tea
Bags, Guayaki offers a line of 6 Yerba
Mate Tea Bag Blends, an innovative new
line of bottled Organic Yerba Mate Drinks,
2 varieties of Mate Latte Concentrates
and loose traditional yerba mate and accessories.
For more information, visit www.guayaki.com
or call 1-888-GUAYAKI.